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Work & Impact

Mission:

Elevate ReasonLabs’ executive voice and position the founder as a trusted cybersecurity expert in both mainstream and industry media.​

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Challenge:

The company needed greater external visibility, but its founder had limited established presence in high-value media conversations.​

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Solution:

Developed a timely media strategy that connected the founder’s expertise to relevant cybersecurity news cycles, creating opportunities for expert commentary and broader exposure.

Mission:

Build the messaging, positioning, and narrative foundation for a new product launch in an emerging category.​

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Challenge:

The product introduced a new approach to the market, which meant the messaging had to explain not only the solution, but also the category and why it mattered.​

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Solution:

Developed core messaging, positioning, and launch language to clarify the product’s value, differentiate it from adjacent solutions, and support market introduction.

Mission:

Turn proprietary product data into a compelling media narrative ahead of a funding milestone.​

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Challenge:

As a pre-seed startup with no established media track record, Jiminy needed a story strong enough to earn attention without relying on existing press relationships.

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Solution:

Transformed product insights from the parental control app into a data-driven story about children’s behavior across social media platforms, giving journalists a timely and original angle to cover.

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Mission:

​Build the content, messaging, and thought-leadership engine for a cybersecurity company that defines the secure enterprise browser category.

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Challenge:

​The category was still emerging, so the market needed education before buyers could understand the problem, evaluate the solution, and take action.

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Solution:

Created thought leadership content, long-form reports, and messaging frameworks designed to educate the market, strengthen category positioning, and support buyer progression through the funnel.